Cyber Security Go-To-Market Assessment

What is your cybersecurity area of expertise?

Check all that apply

Threat Intelligence

Threat Prevention

Incident Response

Data Privacy

Education and Training Leader

Regulatory Compliance

Identity Management

What would you like to be known for?

Check all that apply

A Trusted Industry Leader and Innovator

A Customer-Centric Security Partner

A Global Cybersecurity Provider

A Company that Values Diversity and Inclusion

A Thought Leader in Cybersecurity Research

A Partner in National Cyber Defense

Is your strategy aligned with these goals?

Yes

Partially

No

Is your team aligned with these goals?

Yes

Partially

No

How well do you know your market?

Check all that apply

We know our geographic competitors

We know our international competitors

We know our vertical competitors

We have advocates in the market (partners, consultants, industry advisors)

We have little knowledge of the overall market

How well do you know your competitive landscape?

Are you able to explain the strengths and weaknesses of your competitors, and how you differentiate and compare favorably where it matters most?

Yes

Partially

No

How well do you know your client's and prospect's acquisition process?

Check all that apply

We know their evaluation and purchase cycle

We know who is an early adopter

We know who is a fast follower

We haven't really focused on this

Do you have an agreed upon go-to-market strategy?

A Go-to-Market (GTM) strategy for a SaaS cybersecurity company should be well-planned and tailored to the specific needs of your target market.

	Unaware	Not Started	In Process	Have Results	Team Aware
Market Research
Product Positioning
Target Customer Segmentation
Pricing Strategy
Sales and Distribution Channels
Marketing and Content Strategy
Sales Enablement
Customer Support and Success
Security and Compliance
Partnership and Alliances
Pilots and Proof of Concepts
Continuous Innovation
Feedback and Improvement
Metrics and KPIs
Scaling and Expansion

Do you have a “land and expand” strategy?

Can you get into a large organization at the department level or with a single product, build a beachhead, and grow from there? Check all that apply

I know my client org chart

I know and nurture internal advocates

I know how my client assess us

I know how my client's process for enterprise acquisition

We haven't really focused on this

Last questions

How well can you articulate your value proposition?

Check all that apply

We have a 30 second story on the problem we solve, the way we solve it, and the benefits of how we solve it

We have a 3-minute expanded story that differentiates us and expense on our value proposition

We can recite our client's priorities and KPIs

We are not very clear when asked

To what extent is your product roadmap driven by customer requests?

Many organizations exist to satisfy the needs of their developers. This usually starts out great but long term it leads to irrelevance. Check all that apply

We repeatedly talk about our clients current and future needs

We regularly check in with our current clients

We are focused on new deals and rarely check with our existing clients

Please provide your name and email address so that we can send your assessment results to you. We will keep your information private.

Name(Required)

First Last

Company(Required)

Title

Email(Required)

	Rarely	Weekly	Monthly	Quarterly	Yearly
Board
Management Team
Director Level
Whole company
Partners

vCSO.ai

Go-To-Market Strategy
Self-assessment
Free and Confidential

I spent fifteen years hearing client product pitches and go-to-market storytelling. This experience helped me, help cybersecurity companies think more strategically. Here is a quick survey for you to answer questions that have helped me advise and add value to clients.

vCSO.ai

Go-To-Market Strategy Self-assessment Free and Confidential

I spent fifteen years hearing client product pitches and go-to-market storytelling. This experience helped me, help cybersecurity companies think more strategically. Here is a quick survey for you to answer questions that have helped me advise and add value to clients.

Go-To-Market Strategy
Self-assessment
Free and Confidential