30-Day Strategic Product & GTM Advisory Sprint
Turn security credibility into revenue acceleration, without months of consulting overhead.
The Challenge
Who This Is For
Cybersecurity product companies (Seed to Series B+)
Founders, CEOs, and Heads of Product or Revenue
Teams selling into security, risk, compliance, and executive buyers
Companies experiencing:
Confused positioning or category drift
Low win-rates despite strong technical differentiation
Long or unpredictable enterprise sales cycles
Pricing or packaging uncertainty
Core Outcomes
Category & ICP Clarity
Who buys, why they buy, and what triggers urgency, without chasing the wrong prospects.
Defensible Differentiation
A clear articulation of where you win, where you lose, and how to compete effectively.
Security-to-Value Narrative
Messaging that translates technical capability into business outcomes CSOs and boards care about.
GTM Motion Recommendation
Sales-led, PLG, hybrid, or channel, based on evidence, not trend-following.
Pricing & Packaging Direction
Clear guidance on value metrics, tiering, and packaging to improve conversion and expansion.
30/60/90-Day Execution Plan
A practical roadmap your team can execute immediately, all delivered as board-ready artifacts.
How It Works
Intake & Evidence Review
Review of product materials, website, pitch decks, pricing, pipeline signals, and competitive landscape.
Market & Product Analysis
ICP definition, competitive teardown, positioning and differentiation analysis.
Strategy Synthesis
GTM motion, pricing and packaging direction, security-trust narrative development.
Executive Readout
Final report, executive presentation, and 30/60/90-day action plan.
What Makes This Different
Most GTM consultants don't understand security. Most security advisors don't understand markets. This diagnostic sits at the intersection of cybersecurity domain expertise, enterprise risk and compliance buying dynamics, and value-based decision-making. You're getting insights from the only advisor who's lived both sides, defending the world's innovation economy bank AND shaping the products that became category leaders (Palo Alto Networks, Zscaler, CrowdStrike, FireEye).
Investment
Strategic engagement, priced based on scope and stage. Request Consultation to discuss fit and investment.